Betheme has been a fixture among WordPress theme shops since we started tracking it in 2018, and it still ranks as one of the ten most common themes in our database. Built by Muffin Group, it's a general-purpose, drag-and-drop theme aimed at agencies and small businesses that want a finished-looking site fast, without writing code.
A page-builder theme, not an open-source one
Betheme is sold through ThemeForest rather than given away on WordPress.org, which puts it in different territory from free options like Twenty Seventeen. Muffin Group calls it 'the biggest WordPress Theme ever' — more a nod to its huge stack of pre-built demo layouts than any technical claim. It's held a stable spot near the top of our rankings for a long time, and the trend in our data is flat: not a growth story, but not fading either.
Who actually ends up running it
Our crawl data shows a clear pattern: agencies and marketing sites make up the largest slice, with nonprofits, software and SaaS companies, photography studios, real estate, and medical or dental practices also common. By business type, general services dominate, with a sizeable block of nonprofit organizations behind them. It's also popular well beyond English-speaking markets — German, Spanish, Italian, French, and Dutch sites all show up in real numbers, which fits its use by web design shops building for clients across regions.
What it does well
The appeal is breadth. Betheme ships with a large library of demo sites, so an agency can start from something close to what a client wants and edit rather than build from nothing. It has many child themes, pointing to a real ecosystem of derivative builds. WooCommerce support is solid, and the sites we detect running it frequently pair it with Contact Form 7 for forms, Yoast SEO for on-page work, and Revolution Slider or LayerSlider for the image-heavy sliders agencies still like.
Where it gets clunky
The trade-off common to heavyweight multipurpose themes shows up here too: a lot of overlapping tools doing similar jobs. Betheme has its own Muffin Builder, yet a large share of sites we track pair it with WPBakery or Elementor anyway — a sign of builder fatigue rather than a clean workflow. That layering tends to slow page load and adds more parts to keep updated. It's also a paid product with renewals, and moving away later means rebuilding pages, since none of that markup carries over to a block-based theme.
The Muffin Builder underneath
Pages are assembled with the bundled Muffin Builder, a drag-and-drop, section-based tool rather than the native block editor. That's typical of ThemeForest-era themes built before Gutenberg existed, and it explains why so many Betheme sites still lean on third-party builders and sliders instead of core blocks. WPML shows up often alongside it too, which lines up with how many non-English sites we detect running the theme.
If Betheme isn't quite right
For similar drag-and-drop, business-site territory without the ThemeForest license model, Enfold covers comparable ground with its own builder and audience. For something lighter and free from the WordPress.org repository, OceanWP is worth a look, particularly for WooCommerce stores. If you'd rather work purely in core blocks and skip page builders entirely, Twenty Seventeen is the plainer route.
A few things people ask
Is Betheme free?
No. It's sold through ThemeForest rather than distributed on WordPress.org, so you buy a license and renew it for updates and support.
What page builder does Betheme use?
It comes with its own Muffin Builder, though our data shows plenty of installs also running WPBakery or Elementor alongside it.
Is Betheme good for an online store?
It supports WooCommerce and some stores do run on it, but ecommerce is a smaller slice of what we detect — services and agency sites dominate, so a commerce-focused theme may fit a store better.
So, should you use it?
Betheme makes sense for an agency or freelancer that needs to turn around client sites fast and doesn't mind paying for a license and working inside a proprietary builder. It's a weaker pick if you want a lean, fast-loading site or plan to build long-term around the native block editor — the plugin stacking we see alongside it suggests it can get heavy. For straightforward services, nonprofit, or small business sites where speed-to-launch matters more than technical minimalism, it remains a reasonable, well-tested choice.
Last updated 2026-07-22
