Betheme has been sold through ThemeForest since well before drag-and-drop builders became standard, and our analysis of live sites shows it still ranks among the ten most common themes we track. Muffin Group calls it 'the biggest WordPress Theme ever' — marketing aside, the reach is real. It's a paid, multipurpose theme aimed at agencies and service businesses that need one theme to cover many kinds of client sites.
A decade-plus fixture, not a trend
We've tracked Betheme since 2018, and it has held a steady position near the top of theme usage ever since — no sudden rise, no collapse. There's no free WordPress.org version; every install represents a paid purchase, and how many stick around says something about retention. The trend line is flat rather than climbing, which for a theme this old usually means it found its audience early and never had to chase a new one.
Where it actually shows up
Agency and marketing sites dominate the usage data, with nonprofits, SaaS companies, photography studios, and medical or dental practices filling out the rest. That's a services-and-corporate profile, not a blogging or publishing one. English leads by language, but German, Spanish, Italian, French, and Dutch installs all appear in solid numbers — Muffin Group sells globally through ThemeForest, and the spread reflects that. If you're a freelancer or small agency building a different kind of client site every few months, that versatility is the draw.
What the data says it's good at
Built for variety
The spread across services, nonprofit, corporate, ecommerce, and media sites is wide for a single theme — Betheme was designed as a jack of all trades, and usage confirms it.
Ordinary, well-supported plugins
It shows up constantly alongside Contact Form 7 and Yoast SEO — nothing exotic required to run it day to day.
Child themes ready-made
Muffin Group and third parties offer child themes, letting an agency reuse the same base without rebuilding design decisions on every new project.
Where it starts to hurt
Betheme's page-building core is the Muffin Builder, built around the older shortcode approach rather than the block editor — and that mismatch shows. A meaningful share of the sites running Betheme also run Elementor or Elementor Pro, which reads as owners bolting a modern builder onto a theme designed for an older one. Revolution Slider turns up on nearly every install too; it's a plugin with a long history of security patches, so staying current on updates matters more here than with a leaner theme. None of this breaks Betheme, but a fresh build today inherits technical baggage a block-native theme wouldn't.
Under the hood
Layouts, headers, and sliders are configured through Muffin Builder's own panel rather than the block editor, and many older installs still carry Visual Composer (js_composer) alongside it. The options panel runs deep — most reviewers call it dense rather than minimal. That depth suits an agency doing bespoke builds and frustrates anyone who wanted something simpler.
If Betheme isn't the fit
Betheme sits in the same usage tier as OceanWP, Twenty Seventeen, and Enfold. Enfold is the closest comparison — another multipurpose premium theme aimed at business sites — worth checking if you want fewer options and a lighter footprint. OceanWP is the leaner, free-first pick for anyone who'd rather build natively with the block editor or Elementor without inherited shortcode baggage. Muffin Group's other themes, Brandon, Cake, and Pindol, sit far lower in usage and only make sense for a narrower, single-purpose design from the same author.
Questions worth asking before you buy
Is Betheme free?
No. It's sold exclusively as a premium theme, mainly through ThemeForest, with no free WordPress.org version.
What page builder does it use?
Its own Muffin Builder, with lingering support for Visual Composer/js_composer on older installs. It predates the block editor and isn't built around it.
What plugins pair well with it?
Contact Form 7 and Yoast SEO are near-universal companions in the data. WooCommerce shows up for the ecommerce minority, and Elementor appears often enough to suggest many owners layer a modern builder on top.
So, is it worth installing?
Betheme earns its longevity. For an agency or freelancer switching between client verticals — a nonprofit one month, a dental practice the next — its breadth and mature plugin ecosystem make it a dependable, well-documented pick. For a new build meant to live natively in the block editor, or a content-first blog where load speed outranks layout options, it's the wrong tool. Its age is both the reassurance and the catch.
Last updated 2026-08-13
