Jupiter is a premium, page-builder-driven WordPress theme from Artbees, built around WPBakery (js_composer) rather than the block editor. It's been on our radar since we started tracking themes in 2018, and it still shows up as one of the fifty most used themes we track — not a fading relic, but not gaining ground either.
Who actually runs it
Across the sites we detect, Jupiter leans toward services businesses — agencies, marketing shops, and a fair number of nonprofits and charities. Hotels, schools, sports clubs and medical practices all turn up too, along with a decent chunk of ecommerce. No single category dominates; it's a generalist theme that happens to get picked slightly more often by agencies and cause-driven organizations. English-language sites are the majority, but German, Dutch, Spanish, French and Italian installs are all common enough that it's clearly not an English-only phenomenon.
Built on WPBakery, not the block editor
Jupiter pages are assembled with WPBakery Page Builder, which is bundled in rather than sold separately — that's the single most common plugin we see alongside it. Beyond that, sites running Jupiter tend to pair it with Yoast SEO, Contact Form 7, and one of several slider plugins (Revolution Slider, LayerSlider, MasterSlider all show up). Artbees also ships its own donut plugin and captcha add-on, which is a sign of a theme that wants to be a full framework rather than a lightweight skin. Its sibling product, JupiterX, moved to Elementor and is a different codebase worth knowing about if you're comparing the two.
What it does well
Jupiter's strength is depth: dozens of pre-built layouts, header and footer variations, and enough WPBakery add-ons that non-developers can put together a fairly polished multi-page site without writing CSS. The author calls it a 'clean, flexible, fully responsive' theme, and for the kind of brochure-and-portfolio sites it's built for, that holds up. Its long run on the market also means most edge cases have already been hit and documented by other users.
Where it drags
WPBakery is a known weight problem — pages built with it tend to load more scripts and markup than the same content in a native block-editor theme, and that shows up in the older Jupiter installs we detect, which are frequently slower than they need to be. It's not on WordPress.org, so you're on Artbees' license and update cycle rather than the free repository, and there's no meaningful ecosystem of child themes to lean on. If a client ever wants to move off the builder, that's a real rebuild, not a plugin swap.
What else is worth a look
If you want something built for online stores specifically, Storefront is the leaner, WooCommerce-native option. For agencies and portfolio-heavy sites that want a more modern builder stack, Uncode is a common alternative in our data. And Total covers similar multi-purpose ground with a lighter footprint and a free tier to start from.
A few things people ask
Is Jupiter free?
No. It's a premium theme sold by Artbees and isn't listed on the free WordPress.org theme repository, so you're buying a license directly and relying on Artbees for updates and support.
What page builder does it use?
WPBakery Page Builder (js_composer), bundled with the theme. It's not built around the native WordPress block editor.
Is Jupiter good for an online store?
It can handle ecommerce and we do see stores running it, but it's not ecommerce-first the way Storefront is. If WooCommerce is the priority, that's worth comparing first.
Where that leaves you
Jupiter suits someone who wants a lot of pre-built design options and is comfortable working inside WPBakery rather than the block editor — agencies, nonprofits, and services businesses that need a polished multi-page site fast are exactly who our data shows using it. It's a weaker fit if you care about load speed, want to avoid page-builder lock-in, or would rather build on the free WordPress.org ecosystem. Long-established and still holding its position, but not the theme to reach for if you're starting fresh with modern block-based publishing in mind.
Last updated 2026-07-21
