Analytics Insights for Google Analytics 4 (AIWP) (analytics-insights) free WordPress plugin

Analytics Insights is a WordPress plugin that enables site tracking using the latest Google Analytics tracking code. It allows you to view key Google Analytics stats in your WordPress Dashboard.

With the newly introduced Dual Tracking feature, you can collect data with both Google Analytics 4 (GA4) and Universal Analytics (UA) at the same time.

Google Analytics Reports, Stats and Insights

Analytics Insights displays the reports you need on your dashboard and on the site’s frontend. Audience, acquisition, behavior, engagement and real-time stats are all presented as charts within a dedicated dashboard widget.

In addition to a set of general Google Analytics stats, insights like in-depth Page reports and in-depth Post reports are available.

Google Analytics Tracking

The Google Analytics tracking code is fully customizable through options and hooks, allowing advanced data collection like custom dimensions and events.

The plugin installs the latest Google Analytics tracking code. No matter the tracking method you choose, they are all available and customizable: Google Analytics 4 (GA4), Universal Google Analytics (analytics.js) tracking code, Global Site Tag (gtag.js) tracking code, and Accelerated Mobile Pages (AMP) tracking. Accelerated Mobile Pages (AMP) tracking with Google Analytics 4 is also available.

Advanced features like events tracking and custom dimensions tracking can be enabled with a switch of a button, without the need of any programming skills.

If you need Universal Analytics (UA) and Google Analytics 4 (GA4) to both collect data at the same time, for the same website, simply enable the Dual Tracking feature. Google Analytics 4 tracking is also available without needing a Google Analytics 3 property.

Analytics Insights on Multisite

This plugin is fully compatible with multisite network installs. Allows using multiple Google Analytics accounts or using a single Google Analytics account for the entire network.