Free WordPress Track, Analyze & Optimize by WP Tao pluginFree

690 websitesFree WordPress Track, Analyze & Optimize by WP Tao plugin by WP Tao Co.

The #1 must-have WordPress Plugin for Online Entrepreneurs!

WP Tao is a simple but powerful WordPress tracking plugin. It allows identifying website visitors and keeping track of their activities. With this information, you can better align your website to visitors and increase conversion.

WP Tao helps to generate sales leads

WP Tao captures your visitors emails every time they send a contact form, leave a commet, register, log in, make an order etc. Collected data help you then to identify valuable customers and generate more sales leads.

Ready to work in a few clicks

No additional resources or external services needed. Just install and activate the plugin and start gathering data! Check user guide for more information.


WP Tao has an innovative Dashboard which immediately provides you with clean and simple reports containing key information.

Integrated with most popular ecommerce solutions

WP Tao is integrated with most popular ecommerce plugins like:

  • WooCommerce
  • Easy Digital Downloads

You can track such actions as: add to cart, remove from cart, place an order and payment events. This feature gives you ability to monitor abandoned carts and take appropriate action (e.g. send an email to a potential customer offering a discount). You can also easily identify the most valuable customer or check the average sales value.


WP Tao is 100% free. Just download it now and start analyzing your customers’ behavior to optimize your website and generate more sales leads.


  • innovative dashboard, where you have access to espresso reports,
  • intuitive timeline for viewing recorded events,
  • tracking a user from the first visit using fingerprinting technology (works even with cookies turned off in the browser),
  • tracking events like: page view, search, login, register, contact, comment, add to cart, remove from cart, order and payment,
  • developer friendly – you can easily add your own events (e.g. when you want to integrate with a custom ecommerce solution),
  • endless possibilities with extensions. Check developers guide for more information.

Our goal is to provide the best WordPress tracking software for small entrepreneurs. Saying “best” we mean intuitive, free, ecommerce oriented and developer friendly.


WP Tao is already packed with features, but if you still need more, our free and premium add-ons allow you to extend the plugin’s functionality even further! To check the addons out, visit our official site at

Popular extensions


Have an idea for a new integration or feature? We’d love to hear your suggestions.
Feel free to contact us using the contact form available on the website:


  • English – default, always included
  • Polish
  • Turkish by cihat74
  • French by equallia

Author: WP Tao Co.

Tags: activity,analytic,analytics,track,tracker

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