If you typed this name expecting the famous drag-and-drop Divi from Elegant Themes, you've landed somewhere else. Divi creative agency is a separate theme built by Infomaniak, the Swiss hosting company, and tied to its own website tools. Our analysis of live WordPress sites places it among the few hundred most used themes we track — a small, steady niche player rather than a household name.
Not the Divi you were probably searching for
The name overlap is a coincidence of marketing, not lineage. Infomaniak describes its theme in plain terms: your site is made of a handful of pages — home, blog, contact — that you customize as needed. That's the whole pitch. It's not a builder brand, it's a template shipped alongside hosting. We've tracked it as a working WordPress theme since 2018, and its position has stayed steady rather than climbing or fading, which suggests it survives mainly because it's the default a certain group of hosting customers never bothers to swap out.
Who actually ends up running it
This is a general-purpose theme with no visible pull toward one industry. What the plugin data suggests instead is a profile: small operations running brochure-style sites, some with a shop bolted on through WooCommerce, most handling contact forms and basic GDPR compliance rather than heavy marketing stacks. It reads like a set of small businesses that needed a working site fast and didn't go shopping for a theme — they got one bundled in in with their hosting plan.
What holds up, what doesn't
Its case for existing is simplicity: a fixed page structure that's hard to break and easy to hand off to someone non-technical. Long-term usage that neither grows nor collapses is itself a kind of evidence — it does the basic job reliably enough that owners aren't ripping it out.
The real weaknesses show up the moment you want more. It isn't on the WordPress.org free repository, so it isn't something you install independently on any host — you're tied to Infomaniak's ecosystem. There are no child themes to speak of, meaning any real customization means editing code, not swapping a variant. And unlike the Elegant Themes product it's often confused with, there's no dedicated visual builder here — you're working within a fairly conventional page/customizer setup.
Pages, not a page builder
The author's own description is telling: a fixed set of page types, customized rather than built from scratch. The plugins seen running alongside it back that up — WooCommerce and WooCommerce Payments for the sites that need a shop, Contact Form 7 and a honeypot plugin for basic lead capture and spam control, Complianz and Cookie Law Info for consent banners, Autoptimize for speed. None of that is unusual for this theme specifically; it's what any small operator adds to a simple theme to make it functional. The theme itself isn't doing much heavy lifting.
If you're weighing other options
UnderStrap and Ashe sit in a similar usage bracket and are both properly free, independently installable starter themes with more flexibility to build on. NewsUP is worth a look if content and publishing matter more than a fixed page structure. Infomaniak's own Divi photography is the closer sibling if you like the simplicity but want an image-first layout instead.
Before you decide
Is this the same theme as Elegant Themes' Divi?
No. They only share a name. Elegant Themes' Divi is a widely used drag-and-drop builder theme; this is an unrelated, simpler theme from Infomaniak bundled with its hosting.
Is it free?
It isn't listed on the WordPress.org free repository, so you can't just download it anywhere. It comes bundled with Infomaniak's own hosting and website tools rather than being sold or given away separately.
Does it come with a page builder?
No dedicated builder shows up in how it's used — it works through a fixed page structure and standard customization, closer to a conventional theme than to a Divi-style visual builder.
Where that leaves you
If you're already an Infomaniak hosting customer who wants a home, blog, and contact page without fuss, this does that job and has for years without falling out of use. If you're comparison-shopping theme names, want a real page builder, need child themes to extend later, or don't want to be locked to one host, look elsewhere — starting with the alternatives above, or with the actual Elegant Themes Divi if that's what brought you here.
Last updated 2026-08-15
