Hub is a commercial WordPress theme from Liquid Themes, built around Elementor rather than the block editor. It's long-established and sits among the few hundred most used themes we track, which puts it well outside the mainstream giants but far from obscure. If you've landed here after searching the name, the short version is: it's a page-builder theme for service businesses, not a blogging theme, and that shapes everything below.
What you're actually looking at
Liquid Themes describes it as, in the author's words, a "smart, powerful and unlimited customizable" theme — standard marketing language you should treat as a starting point, not a verdict. In practice it's a multipurpose theme sold with a bundle of demo layouts, meant to be assembled rather than written into. It's not on WordPress.org; you buy it, which matters for renewal and support, covered below.
Who actually ends up running it
Our analysis of live sites running Hub shows a lean toward agency and marketing sites, with medical and dental practices, software and SaaS companies, legal and finance firms, and nonprofits all showing up in meaningful numbers. None of these dominates outright — it's a leaning, not a lock — but the pattern points to small service businesses and agencies building client sites quickly, plus in-house teams at professional practices who need a credible site without hiring a developer. English-language sites are most common, but German, Spanish, French and Turkish installs are all well represented, suggesting it travels reasonably well outside English-speaking markets.
The building blocks under the hood
Hub leans entirely on Elementor for page building, and the plugin pairings back that up: Elementor and Elementor Pro show up constantly, alongside the theme's own Hub Core and Hub Elementor Addons plugins that extend it. Contact Form 7 turns up on the majority of sites, which tracks with the lead-gen focus of agency and clinic sites. Revolution Slider and Liquid's own JS Composer plugin also appear often — a sign that many installs still carry older builder tooling rather than a clean, modern stack.
What it gets right
The demo-driven workflow is genuinely fast for non-developers who need a professional-looking services site without custom design work. The GDPR plugin from the same author being so widely paired suggests European compliance was thought through, not bolted on later. And its niche skew toward clinics, law firms and agencies means the included layouts are actually built for that kind of content — booking-style CTAs, service grids, team pages — rather than generic filler.
Where it starts to hurt
Stacking Elementor, Elementor Pro, two Liquid-specific plugins and often Revolution Slider on top of a builder-heavy theme is a lot of moving parts for a small site, and it shows in how many of these installs lean on extra tooling just to stay usable. There's no free version to test-drive on WordPress.org, and it has no meaningful library of child themes, so customization beyond the builder means editing CSS directly rather than swapping in a lighter starting point. If your site is content-first — a blog, a publication, anything where writing matters more than layout — this isn't built for that job.
What else to look at
If you want the same Elementor-first approach with a different design language, Royal Elementor Kit covers similar ground with more blog-friendly layouts. For a real-estate-specific build rather than a generic services theme, Houzez is the established name. Brooklyn is a lighter, older multipurpose option worth comparing on load weight. Liquid Themes also sells AVE, a similarly builder-driven sibling with its own demo set if you want to stay with the same author but a different look.
Questions worth answering first
Is Hub free?
No. It's a commercial theme sold by Liquid Themes, not listed on WordPress.org, so you pay upfront and renew for updates and support.
What page builder does it use?
Elementor. Hub ships its own Hub Core and Hub Elementor Addons plugins to extend Elementor with theme-specific widgets and templates.
Is it good for a blog?
Not really. The demo content and plugin pairings point toward service, agency and clinic sites with lead forms and booking, not long-form publishing.
Where that leaves you
Pick Hub if you're running an agency, clinic, law firm or small SaaS site and want a demo you can assemble quickly without touching code — the theme's whole design is built around that workflow, and the data backs up that it's genuinely used that way. Skip it if you write content for a living, want a lightweight footprint, or don't want to depend on Elementor plus a stack of companion plugins to keep the site working. It's a steady, unglamorous choice that's holding its position rather than growing — reliable, but not the theme to pick if you're hoping for active innovation from the author going forward.
Last updated 2026-09-11
